What is Basecamp Storylab?
A basecamp is a real, grounded place. It’s where people gather before heading higher up: a shared space, inclusive by design, where experience levels and backgrounds mix. You’re not there to perform or prove yourself—you’re there to prepare, to plan, and to build something bigger than any single individual objective.
The storylab is the way we work together. It’s a creative, exploratory process where we experiment, iterate, and refine. It’s a form of committed craftsmanship: taking the time to understand your brand, your terrain, and your people, then shaping narratives that do justice to all three.
Basecamp Storylab is the shared space where your vision and my storytelling craft meet. It’s a place for collective thinking and co-creation, where we design long-form stories that carry meaning, momentum, and a sense of direction for your brand.
Hello, I’m Nicolas.
I’m based in France, near the Alps. Before exploring mountain destinations, I developed an international and multicultural background. After short professional experiences in Thailand, Sweden, and Morocco, I headed west, working in digital strategy consulting in Silicon Valley and San Francisco. I then continued in the same field in Paris. Later, I changed career paths, moving into the motorcycle industry, first in journalism and then in communications for technical apparel.
Mountaineering, climbing, and hiking are not just subjects I write about—they are practices that elevate my perspective. Time in the mountains gives me a lived understanding of risk, progression, commitment, and joy, which I bring back into the stories I craft.
Thanks to these practices, I’ve also built a deep understanding of mountaineering, climbing, and hiking equipment—from functional use to technical detail. That includes apparel, gear, and safety equipment. This helps me bridge the gap between what gear does on paper and what it actually means for the people who rely on it in real conditions.
My positioning sits at the intersection of three areas
Background
- Digital strategy consulting
- Journalism
- Communication
Practice
- Mountaineering
- Climbing
- Hiking
Understanding
- Audit of your specific needs
- Awareness of brand constraints and field realities
- Knowledge of outdoor equipment
That intersection becomes the place where your needs and my skills meet: our project together at Basecamp Storylab.
