Every project starts from where you are in your brand story.
At Basecamp Storylab, I offer three complementary ways to work together—from clarifying your narrative to crafting deep editorial content and anchoring it in a long-lasting brand book.
Brand Story Direction
For brands that want to realign their narrative before producing more content.
The need
Maybe your brand has grown fast. Maybe your messaging feels fragmented across channels. Or maybe you’re at a turning point—new markets, new positioning, new commitments—and you need a clearer narrative before you decide what to say next.
Objectives
- Clarify the core story your brand wants to tell.
- Align purpose, people, and mountain culture in a coherent narrative.
- Define the themes, tone, and angles that should guide your future content.
What this can include
- Brand story workshops (online or in person).
- A long-form brand narrative (3–5 pages) that captures your why, your roots, and your direction.
- A manifesto or about-page copy that translates this story into a clear external voice.
Long-form Editorial & Storytelling
For brands that already have a direction—but want deeper, more memorable stories.
The need
You know what you stand for, but your current content doesn’t fully reflect it. You want more than quick campaign lines: you want in-depth stories that your community actually reads, saves, and shares.
Objectives
- Bring your purpose and products to life through real stories.
- Highlight the people, projects, and places that embody your values.
- Build a body of work that reinforces brand memory over time.
What this can include
- Long-form articles and feature stories.
- Athlete, ambassador, or community portraits.
- Narratives around social, inclusive, or environmental initiatives in the mountains.
- Story-driven web pages or campaign narratives that tie everything together.
Brand Book & Narrative Assets
For brands that are ready to anchor their story in a strong, durable narrative framework.
The need
You’ve already done a lot of work on your brand. Now you want to bring it all into one place: a reference document that aligns your team, partners, and future content around a clear, shared story.
Objectives
- Turn your brand story into a tangible narrative asset.
- Capture your purpose, values, voice, and key story themes in one coherent document.
- Give your teams and partners a practical tool they can use to brief, write, and create.
What this can include
- A narrative-focused brand book (not just a visual guideline document).
- Sections such as origin story, mission, values in action, tone of voice, and key narrative pillars.
- Companion copy for web, print, or internal presentations that reflects the brand book.